A Google Business Profile (GBP) is a free online listing provided by Google that allows roofing contractors (and other businesses) to showcase their services, location, contact details, and customer reviews on Google Search and Google Maps. It helps roofing contractors increase visibility, attract local customers, and build trust through online reviews and updated business information.
Why Roofing Contractors Need a Google Business Profile
If you’re roofing company doesn’t have a GBP, you are missing out on many searches from customers looking for a roofing contractor. Also known as the “map pack” or “3-pack”, the GBP listings actually show above normal organic search results. As of today (it may change in future), here is a typical search result order when looking for a roofer:
- Sponsored Google Guaranteed
- Sponsored Google Ads
- Google Business Profile (Map Pack)
- Organic Search Results (website listings)
So as you can see in this example, the Google Business Profile listing is in a prime spot. Failing to have your roofing business listed with Google, will lead to lost roofing lead opportunities. When it comes to proper Roofing SEO, there should be a focus not only on your main website, but also your GBP. When you work with a professional roofing marketing agency, part of the strategy is to bring this all together while building an online presence. Some of the SEO efforts will cross over. For example, proper business citations with consistent information will benefit both your website and Google listing.
Benefits of a Google Business Profile Listing for Roofers
- Appear in Local Searches – When homeowners search for “roofing contractor near me,” a well-optimized GBP increases the chances of your business showing up.
- Showcase Your Services – Add details about your roofing services, such as repairs, installations, inspections, or emergency services.
- Gain Customer Trust – Positive reviews and high ratings can help you stand out.
- Easy Customer Contact – Customers can call, message, or visit your website directly from your profile.
- Post Updates & Offers – Share promotions, updates, or important information about your business.
Your Google Listing Builds Trust
As we all know, many potential customers will simply turn to Google to find a contractor of any kind with searches such as “Roofers Near Me”. Where customers click varies by the searcher. Some never click sponsored ads, some check out the map pack, while others scroll down to the organic results, so it’s important to cover all areas. But by having your Google listing up and running alone builds a sense of trust among new customers. In addition, most of those new prospects will want to evaluate reviews before making a call, or before signing a contract. Google Business Profiles are the most common source of reviews that consumers turn to. Not only will these reviews build trust, but having fresh reviews will actually build your rank in the search results as it is one of the top local ranking factors.
Setting Up Your Free GBP
The best part of a Google Business Listing is that it is free. Although Google claims the process is simple and free, it’s actually not so straightforward to set up a Google Business Profile. Early on, it was much easier and you could be verified by having a post card sent to your business address. By over the years the process has become cumbersome, especially for novices. Today, most profiles require video verification. This is not a recorded video that is uploaded, but a live recording within the GBP application. But agencies such as RoofingWeb are sometimes able to bypass the video verification process.
There are many rules that will prevent your listing from going live, and if your fortunate to get it live, there’s a strong likelihood of suspension in the near future. This is why it’s best to have an experienced marketer help get it set up properly and optimized for maximum search presence.
